Anne-Sophie Gougeon

About me

The traveller's spirit
in the service of
transformation.

Transforming an organisation is like setting out on a journey through unknown territory: curiosity for what is different, humility before complexity, the ability to grow from diversity rather than fear it.

My convictions

Born from my experience in the field

Every system is unique, and that uniqueness deserves to be revealed, not corrected.
A person, a team, an organisation: each has its own configuration, its own history, its own way of moving forward. I never try to force a system into a model. I seek to reveal what makes it unique, so it can fully come into its own.

Differences aren’t a problem to solve — they’re a lever for achievement.
Differences in vision, viewpoint and ways of working aren’t frictions to smooth over. Handled well, they are what make a system grow beyond anything any single party could have reached alone. An organisation moves forward when it learns to turn its differences into a strength rather than a threat.

My why

I've made this journey too, from within organisations

I’ve held very different roles: in the field and at head office, in NGOs and in large corporations, in France and internationally. Each experience showed me a different — sometimes opposite — angle on what makes an organisation move forward or get stuck.

It is precisely these differences of viewpoint, lived from the inside, that taught me my second conviction: you don’t move forward by smoothing visions over, but by making them genuinely meet.

That’s why I never separate a business problem from the people and viewpoints that make it up.

Today

Consultant & Coach

Two perspectives, to go deeper.

The consultant: the what

Sees strategic and operational stakes. Identifies structural blockers and organisational levers. Acts on the “what”.

The coach: the how

Sees people and what they are going through. Works on the relationship, the unspoken, the human dynamics that determine what can truly change. Acts on the “how”.

On its own, strategy ignores what makes your organisation unique. On its own, coaching lacks a grip on reality. Together, the two reveal what can truly change.

Career

15+ years at the heart of transformation

More than fifteen years supporting strategic, cultural and human transformations — from the field in NGOs to the leadership of major food-industry groups, in France and internationally.

2019–2023

Bonduelle

Group Impact Lead · PEOPLE Global Leader

Cross-functional project lead of a deep transformation: reframing the purpose and impact strategy with the executive committee, redesigning governance, co-building roadmaps with every subsidiary and function, B Corp certification (40% of revenue). Leading the PEOPLE pillar (HR / management / culture and learning) so that the transformation was embodied and carried by everyone.

A transformation succeeds when everyone understands where we’re going, why, and what it changes in practice.

2017–2019

Tereos

Supply-Chain CSR Lead

Transforming the agricultural model: supply-chain partnerships with customers and suppliers, operational rollout across 25% of the acreage, working with purchasing and innovation.

The business turning point: roadmaps imposed from the top advanced slowly; those co-built with the field held over time, even without extra resources.

2015–2017

Independent consulting

Impact strategy

Supporting NGOs and companies on their societal impact: WWF, Rainforest Alliance, Danone, Rougier.

What I took from it: entering an unfamiliar organisation and quickly identifying its real levers. That’s a skill you can learn.

2011–2014

Earthworm Foundation

Sustainable supply-chain partnerships

Fieldwork in Asia, Europe and Latin America, with an expatriation to Brazil. More than ten partnerships coordinated between companies, NGOs and other stakeholders — each with its own interests, its own definition of success, and no hierarchical authority to decide in my place.

What I draw from it today: the ability to move a collective forward without being able to impose, by building alignment rather than forcing it.

Training & education

An integrative approach

Initial education
Bachelor’s and Master’s in Applied Foreign Languages – International Trade (University of Nantes)

MBA in Sustainable Development Strategies (ESC La Rochelle)

Professional development
ITA© certified practitioner coach (KOAN coaching, 2024)

Strategic Change Management, Executive Program (HEC Paris)

Gestalt practitioner in training (2026–2030)

Human Element © 1 & 2 – Leadership, collective performance, self-esteem

IFS (Internal Family Systems)

Dynamics © – Team performance and leadership

Ongoing
Supervision & personal work. A coach’s first tool is themselves. I commit to regular supervision and active personal work, to sustain the clarity and presence my clients deserve.

Ils m'ont fait confiance

Des organisations,
des contextes variés

Organisational and individual coaching: Partage · SCAEL · Convention des entreprises pour le climat · Innership

Guest lectures in management schools: FGES · IESEG
Next step

Let's talk about your situation

A first 30-minute conversation to understand where you stand and see whether my approach matches what you are going through.